![]() Here’s a checklist for migrating to Shopify.Īs I discovered, everything else is pointless if your customer can’t pay. There’s no point investing your money in a new shop build just to end up with broken links, lower rankings, and slower page speed. If you’re migrating your store, put the proper support in place to make sure you’re not serving any 404 error links to customers. Make a checklist of all your visual assets and work through it methodically to ensure they are up to scratch. Eliminate anything that would make you wonder whether to spend your money or go to a more reputable business. A low-res image or a video that doesn’t load will kill any momentum in the sales process. If there’s something on your site a potential customer can click, you need to ensure it directs to the right page and isn’t broken. The one you don’t click will inevitably be the broken one. You always need to test everything before you go live, even the things you assume should work.Įvery. Just because it worked last time doesn’t necessarily mean it will work this time. ![]() In addition, this Shopify guide is a good starting point to build from. This is the bit where you take advice from the guy who couldn’t make a sale to his test customer! Learn from my mistakes and know that I’ve learned my lesson: from now on I’ll be testing even the things I thought I knew. Thorough testing - with people in different regions - would have uncovered this problem before I was at the point of launching. I was complacent because I thought I knew exactly how Shopify worked. I’m sharing it here in the hope that it might help others to avoid or solve this problem.īut sharing the cause of my problem is secondary to my main point, which is to test, test, test. You can do this in Settings > Markets.ĭid you know about this feature? Have you been caught out? I’d be surprised if I’m the only one. So if you’ve always sold worldwide, your settings would still be the same.īut if you’re starting a new installation like me, you need to activate all the markets in which you want to sell. My understanding is that for existing stores, the legacy options remain as default. If you don’t, the checkout dropdown option only displays your default market. It seems you need to turn on the correct markets on new Shopify stores to sell in them. I was greeted by a fantastic associate who walked me through a new feature I’d never heard about - Shopify Markets. ![]() What else is one to do when your bandwidth is maxed out? Or, more precisely, a problem solved by Shopify Support is one less problem for me to solve. Being super-busy with other things at the time, I decided a problem shared is a problem halved. I’ve sold internationally before, so I was stumped as to why I was unable to sell in Sweden. It’s worth saying at this point that I’m using the Locksmith access control app, alongside Shopify discount codes, to vary my inventory based on my customers' country. My Swedish test customer sent me some screenshots of their problematic non-purchases. Nothing stays the same forever, not even Shopify settings. In a way, that was my undoing on this occasion. I’ve mentioned in previous posts that I’ve had ecommerce ventures in the past. So why was a test customer in Sweden unable to buy anything from my store? The warehouses were set up correctly for fulfilment. I scrambled to comb through my store, shipping, and tax settings. It was to tell me they hadn’t been able to place an order. When the correspondence arrived from my test customers, it wasn’t to congratulate me on a nice store or a seamless shopping experience. Yes, I'm the one who was completely and utterly humbled to realise I hadn’t tested my store properly. Unfortunately, the story, characters, and incidents portrayed in this production are very much non-fictitious. I’d love to tell you this is a dramatisation to warn you of the perils of not testing your store properly. Instead, panic sets in as you find out that your carefully created store doesn't work. Then sit back, put your feet up, and wait for the test transactions and kind words to start rolling in…īut they don't. Just the final formality of firing the Shopify link over to a few test customers to take a look. You’re ready for the big ecommerce store launch.
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